With a cup of green tea in my hand I sat down to catch-up with Ashia Akram, Creative Director of Abaya Collection to talk about her journey since launching Abaya Collection and it’s new sizzling 2012 collection.
theBritishHijabi readers will remember a spotlight article of Abaya Collection launch 12months ago, and Ashia Akram has certainly been busy since.
This young designer, still just 24years old is certainly grounding the pad stones to support her creative vision, and even with the unfortunate setback of one of the key suppliers taking off without a word, putting an unexpected hold of Abaya Collection growth Ashia Akram has kept going.
“It was a difficult time” says Ashia “but after a bit of soul searching I reminded myself everything happens with Allah Tala decision and wanted to carry on with my goal, creating a Lux Abaya range”
Certainly a force of inspiration, Ashia even packed her 5-day working week as a Social Worker to 4 days a week so she could focus on the business. The result? The launch of an even more extensive stunning variety of Abaya’s for 2012 along with her first step to hijabs.
Pleasantly, the range is categorised by four sections to cater towards the needs of the buyer; Twilight Range holds striking statement pieces, the everlasting Timeless Range as suggested are your classic pieces, Simple Range holding your wardrobe staples and lastly, the Lux Range as Ashia puts it is “Perfect for the special moment”.
To celebrate the launch of the 2012 range theBristishHijabi readers can get 10% discount Abaya Collection new 2012 “Knotted Lady” Abaya (rrp £45). The Knotted Lady, as pictured above is an elegant piece with subtle modern ‘knot’ design at the waistline of the abaya to give a soft pleated flow piece. If that was not enough, with the exclusive launch of Imperial Hijabs, Abaya Collection is also giving theBristishHijabi readers 10% disocunt for Emaan hijab (pictured below, rrp £24.99) from the collection.
To qualify for the discount simply type “tBH 10percent” voucher code when ordering, but hurry as this offer is only valid until the 30th April 2012!
To view the Abaya Collection 2012 visit www.abayacollection.com, alternatively you can also meet Ashia Akram for viewings and fittings.